Build Brand Awareness / studies
IIs your marketing objective to keep your brand top of mind during the customer journey? Discover the insights here to learn how to leverage online media to increase build brand awareness.
El Corte Ingles Multimedia Campaign Effectiveness
Spain's largest department store chain invested in YouTube and experienced these results:
- YouTube delivers incremental net reach over TV
- YouTube was highly effective in delivering against brand KPIs
- YouTube and TV work better together