Build Brand Awareness / studies

Brand Effect of TrueView vs. Preroll

This study provides a metanalysis of 18 True View brand uplift campaigns. The TrueView format allows users to skip ads, whereas with prerolls advertisers only pay per completed view based on an auction system (fixed CPM).

Key findings:.

• Overall brand ...

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Finding the Optimal Media Mix: German Metastudy

Based on analyzing 80 campaigns in Germany, this study identifies key insights for the planning of YouTube and TV together.

Key Findings:

• TV consumption is not evenly spread across the advertisers� target audience which leads to an unequal distribution of ...

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Brand Impact - YouTube v TV in Germany

This study brings together the results of lab-based experiments with 12 brands to understand the brand impact of YouTube v TV in Germany.

Key Findings

• Overall, YouTube prerolls preform almost 40% better than TV in terms of impact on brand ...

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Optimal Budget Allocation between TV and YouTube

This study brings together the results of the study conducted to determine the budget allocation between TV and YouTube to optimize reach.

Key Findings

• TV consumption is not evenly spread across the advertisers� target audience which leads to an unequal ...

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Incremental Reach of YouTube for TV campaigns

This study brings together the results of the study conducted to analyze the incremental reach of YouTube to the TV campaign for L'Oreal Color Riche in France.

Key Findings

• YouTube reached 7% of general campaign target and added over ...

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Evaluating the Effectiveness of YouTube

This study aims at evaluating the effectiveness of a variety of advertising platforms and formats in the Netherlands.

Key findings:.

• The richer format afforded by video platforms means ads have a greater impact than on news or social media sites ...

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Media Usage Study Denmark

This study will help you understand more about how consumers in Denmark use various forms of media

Key findings:

• Internet and TV are the lead media for Danish onliners: They are considered as the most important media sources in daily ...

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Using YouTube to Boost Ad Effectiveness

The objective of this research was to evaluate YouTube as a means of effectively supplementing a heavyweight multi-media campaign, reaching light TV viewers and delivering awareness and image effects. The results show that even with massive investment in spot TV ...

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