Cross Media / studies
How do offline and online marketing efforts work best together? That’s a critical question today for marketers who need to maximize efficiency and effectiveness of their campaigns.
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Mobile, Tablet and Internet Usage 2012: SEEMEA
This research offers unique insights into the usage of internet enabled devices (PCs, smartphones, tablets, etc.) as well as internet & broadband penetration and online behaviour per market. The enumeration survey was conducted during Q1 2012 in 40 markets, this is ...
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Media Landscape in Romania
This study analyzes the media landscape in Romania including general media budget, online activities and consumer shopping behaviour.
Key findings:
- Internet plays a vital role in the daily life of Romanian onliners.Online advertising is highly established mainly through paid ...
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