Cross Media / studies
How do offline and online marketing efforts work best together? That’s a critical question today for marketers who need to maximize efficiency and effectiveness of their campaigns.
-
Ad Effectiveness and Incremental Reach (Italy)
Television is traditionally the starting point for any media campaign looking to reach as wide an audience as possible. But digital has a role to play, too, providing a measurable incremental reach compared to traditional media alone. In a recent ...
Preview the Study Download: PDF
-
L'Oreal Cosmetique Active Study
AdWords from Google is the most effective form of online media. After the economic crash, L'Oreal's market share for L'Oreal Cosmetique Active dropped as new competitors entered the market. L'Oreal's response was to investigate their ...
Preview the Study Download: PDF
-
Danone YouTube Advertising Effectiveness Study
Google and Danone worked together to analyze the advertising effectiveness of a YouTube campaign.
Key Findings
- The Activia Fresh campaign had a 74% reach on the 14+ population.
- TV and Youtube reached complementary audiences and one third of Youtube�s ...
Preview the Study Download: PDF , PPT
-
Zovirax Case Study: Italy
This case study looks at how YouTube works in the media mix for a Zovirax campaign aimed at sustaining brand awareness and image. It will be of particular interest to anyone looking to understand how YouTube and TV interact and ...
Preview the Study Download: PDF , PPT
-
Mobile, Tablet and Internet Usage 2012: SEEMEA
This research offers unique insights into the usage of internet enabled devices (PCs, smartphones, tablets, etc.) as well as internet & broadband penetration and online behaviour per market. The enumeration survey was conducted during Q1 2012 in 40 markets, this is ...
Preview the Study Download: PDF , PPT
-
Measuring the Impact of YouTube on Media Mix: Italy
This Italian study will help you understand more about the impact of YouTube within the media mix.
Key findings:
- The YouTube campaign delivered incremental reach. A third of those who viewed the YouTube campaign were not exposed to the TV ...
Preview the Study Download: PDF , PPT
-
The Role of Search in IKEA's sales
The objective of the study was to understand the effect of marketing on IKEA's sales in Italy, with a particular focus on the synergy between online and offline media activity and the effectiveness of paid search. IKEA's sales ...
Preview the Study Download: PDF , PPT
-
Youtube and TV Working Together for Nuova Opel Corsa
The objective of this study was to demonstrate the effect of TV and YouTube campaigns on brand awareness and image. The results show that despite TV being the main driver of reach, YouTube helped build incremental reach and was more ...
Preview the Study Download: PDF , PPT
-
Understanding the ROI of Gillette's Multimedia Campaign
Gillette and Google worked together to understand the return on marketing investment of the Gillette Future Champions campaign.
Key findings:
- YouTube delivers 6% incremental net reach over TV.
- YouTube is highly effective in delivering against brand KPIs.
- Used together, YouTube ...
Preview the Study Download: PDF , PPT