Cross Media / studies
How do offline and online marketing efforts work best together? That’s a critical question today for marketers who need to maximize efficiency and effectiveness of their campaigns.
adidas Drives Branding Across All Screens
adidas launched an "all in" campaign to create build awareness, brand preference and "digital noise" among American Kids. With the help of Carat and Google, adidas created dynamic creatives highlighting US sports and entertainment. They ran across TV and YouTube ...
Volvo Across Screens
Groundbreaking cross screen research helps reveal the full branding benefits of advertising beyond just TV. This case study with Volvo reveals:
- 74% of those exposed to Volvo's ads across multiple screens - TV, mobile and video - recalled the brand successfully ...
Citrix Online Uses Mobile To Reach Small Businesses
Citrix Online developed a business iPad app and wanted to drive app downloads and generate trial registrations. With the help of agency Mediasmith and Google AdMob, Citrix effectively targeted small business owners through a mobile display campaign. Here are the ...
Five Truths of the Digital African American Consumer
African Americans spend nearly $1.2 trillion annually on consumer goods. Google and GlobalHue teamed up with OTX to understand what role search and other digital advertising technologies play in African Americans' purchasing decisions. Among our findings:
- African-American consumers are ...
The Zero Moment of Truth Macro Study
Consumer decision-making prior to the actual moment of in-store or online purchase -- the so-called "Zero Moment of Truth" -- has become increasingly relevant. Google partnered with Shopper Sciences to identify what's shaping consumer decisions on this path to purchase. Some ...
US Hispanic Retail Consumers
How does the US Hispanic audience utilize the Internet to navigate retail decisions? This OTX study found:
- Clothing is the most popular retail item purchased by US Hispanics
- Over 40% of them are comparing prices and locating retailers on their ...
Traveler's Road to Decision 2010
As more Americans plan to travel, their use of the internet for travel-related research grows as well. A Google/OTX study gives insight into how travel shopping behaviors have evolved since past years, including:
- In 2010, there is a focus ...
Four Truths About US Hispanic Consumers
Inside the digital habits of U.S. Hispanic consumers. This study by Google and OTX found:
- 86% of online Hispanics are broadband users
- 78% of Hispanics have used a search engine to learn more about something they saw on TV ...
Four Truths About Boomers and Media
We've all heard that boomers (age 45-65) are an extraordinarily influential demographic, but just how much? Google utilized Nielsen data and Sterling focus groups to draw some conclusions about their media habits, including:
- They spend more time consuming media ...