Display / studies
For the last few years, Google’s been saying, “Watch This Space”! Advertisers and marketers have never had so many options and ways to engage consumers which makes for a very complex landscape to navigate.
What's Trending in Display for Publishers?
This premiere issue focuses on trends in the publisher display business and its purpose is to share trends that publishers worldwide may find useful in planning digital strategies, gleaning new insights, and supporting their hunches. Based on rigorous methodology, the ...
Digital Women in UK and DE
Google commissioned GfK to help understand women aged 25-50 who buy CPG products for their household. Key findings included:
- 88% of British women use the internet and search online.
- 60% of UK women have searched online within the CPG category ...
Fiat Econometrics Study Spain
Google worked with Fiat and econometrics agency Conento to understand the effectiveness marketing spend. Key findings included:
- Paid Search is the most efficient media for Fiat purchase.
- Paid Search represents 51% of total marketing contribution to Web visits, which are ...
Impact of Display Advertising on In-Store Sales: France
The study will help you understand the impact of display advertising on in-store sales. In particular, the study looks to quantify the impact of Google Display Network on SFR’s in-store sales on post-paid and hybrid voice offers in France ...
The Role of Online in Hungarian Retail Purchases
This study will help you understand the role of the internet in Hungarian retail purchases.
- Offline shopping is the prevailing purchase method in the retail categories under analysis – spread of online shopping differs per category.
- Online research drives ...
DoubleClick Europe Display Ad Benchmarks 2009 Year in Review
How did the display and rich media advertising business fare in Europe in 2009? Insights from DoubleClick can help you compare your performance to industry norms, including:
- How much consumers are interacting with different types of ads
- How interaction and ...
Display Buyers Value Audience in Context
In a world increasingly populated by savvy, always-on consumers who have come to expect relevancy in their interactions with brands, display, among the the most flexible and targetable of digital ad formats, is perfectly positioned to help marketers deliver highly ...
A Guide to Building Brand Engagement With Display
Now more than ever, advertisers have an opportunity to build their brands with digital ads. Research shows that good creative matters. In this study DoubleClick has teamed up with Dynamic Logic to study the results of thousands of brand campaigns ...
T-Mobile Reaches the Light TV Viewer on Google + YouTube
U.S. consumers in homes with broadband Internet and free, broadcast TV stream video twice as much as the general cross-platform population. They also watch half as much TV. So how can marketers reach light TV viewers? T-Mobile teamed up ...
Online Cross-Shopping Behavior for Footwear
Footwear shoppers have a ton of choices these days of where to buy, and with all the online deals, it's a cutthroat environment. Learn about how these shoppers cross-shop to better understand how to beat your competitors at the ...