Display / studies
For the last few years, Google’s been saying, “Watch This Space”! Advertisers and marketers have never had so many options and ways to engage consumers which makes for a very complex landscape to navigate.
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Impact of Display Advertising on In-Store Sales: France
The study will help you understand the impact of display advertising on in-store sales. In particular, the study looks to quantify the impact of Google Display Network on SFR’s in-store sales on post-paid and hybrid voice offers in France ...
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The Role of Online in Hungarian Retail Purchases
This study will help you understand the role of the internet in Hungarian retail purchases.
Key findings:
- Offline shopping is the prevailing purchase method in the retail categories under analysis – spread of online shopping differs per category.
- Online research drives ...
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Online Cross-Shopping Behavior for Footwear
Footwear shoppers have a ton of choices these days of where to buy, and with all the online deals, it's a cutthroat environment. Learn about how these shoppers cross-shop to better understand how to beat your competitors at the ...
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Google Display Network vs. Portal Takeovers for Auto Insurance seekers
What's the best way to balance precision and scale when targeting the auto insurance customer? We looked at the effectiveness of reach with Compete and found:
- 66% of auto insurance seekers can uniquely be reached via a one-day Google ...
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Google Display Network vs. Portal Takeovers for Business Decision Makers
A business decision maker's time is precious. How can he/she be reached effectively? We investigated with Compete to find:
- 26% of the visitors to the Google Display Network custom channel are business decision makers, delivering a 6x greater ...
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Google Display Network vs. Portal Takeovers for Beauty Enthusiasts
Beauty enthusiasts are all over the web, but what's the best way connect with them? Learn from our study with Compete:
- The Google Display Network reaches 4.2x more beauty enthusiasts than the top portal homepage
- 39% of all ...
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Google Display Network vs. Portal Takeovers for Auto Part Shoppers
Auto part shoppers are a very specific target customer. A study commissioned with Compete finds out how many can be targeted with the Good Display Network relative to traditional homepage takeovers:
- The Google Display Network exclusively reaches 35% of auto ...
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Google Display Network vs. Portal Takeovers for Business Travelers
With so much clutter online, how can you deliver ads to the right business traveler? A Compete study compared the Google Display Network to traditional homepage takeovers and found:
- On average, 71% of business travelers visit the GDN every day ...
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Google Display Network vs. Portal Takeovers for DIYers
DIYers have tight-knit communities on the web. What's the smartest way to connect with them? Our Compete study reveals:
- The Google Display Network reaches 4.2x more DIYers than the top portal homepage
- 72% of DIYers can uniquely be ...
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Google Display Network vs. Portal Takeovers for Fashionistas
Trying to call on fashionistas? Google and Compete teamed up to measure an efficient way to reach them:
- The Google Display Network reaches 4.2x more Fashionistas than the top portal homepage
- 66% of Fashionistas can uniquely be reached via ...
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Google Display Network vs. Portal Takeovers for Foodies
Foodies are passionate online and can be found through the Google Display Network with precision and scale. According to our Compete study:
- The Google Display Network reaches over 4x more foodies than the top portal homepage
- The Google Display Network ...
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Google Display Network vs. Portal Takeovers for Hotel Travelers
What's more effective at reaching hotel travelers - a portal takeover or a network of sites? According to Compete:
- The Google Display Network reaches 4.7x more Hotel Travelers than the top Portal Homepage
- The Google Display Network exclusively reaches ...
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