Display / studies
For the last few years, Google’s been saying, “Watch This Space”! Advertisers and marketers have never had so many options and ways to engage consumers which makes for a very complex landscape to navigate.
What's Trending in Display for Publishers?
This premiere issue focuses on trends in the publisher display business and its purpose is to share trends that publishers worldwide may find useful in planning digital strategies, gleaning new insights, and supporting their hunches. Based on rigorous methodology, the ...
Digital Women in UK and DE
Google commissioned GfK to help understand women aged 25-50 who buy CPG products for their household. Key findings included:
- 88% of British women use the internet and search online.
- 60% of UK women have searched online within the CPG category ...
Fiat Econometrics Study Spain
Google worked with Fiat and econometrics agency Conento to understand the effectiveness marketing spend. Key findings included:
- Paid Search is the most efficient media for Fiat purchase.
- Paid Search represents 51% of total marketing contribution to Web visits, which are ...
Display Buyers Value Audience in Context
In a world increasingly populated by savvy, always-on consumers who have come to expect relevancy in their interactions with brands, display, among the the most flexible and targetable of digital ad formats, is perfectly positioned to help marketers deliver highly ...
A Guide to Building Brand Engagement With Display
Now more than ever, advertisers have an opportunity to build their brands with digital ads. Research shows that good creative matters. In this study DoubleClick has teamed up with Dynamic Logic to study the results of thousands of brand campaigns ...
T-Mobile Reaches the Light TV Viewer on Google + YouTube
U.S. consumers in homes with broadband Internet and free, broadcast TV stream video twice as much as the general cross-platform population. They also watch half as much TV. So how can marketers reach light TV viewers? T-Mobile teamed up ...