Display / studies
For the last few years, Google’s been saying, “Watch This Space”! Advertisers and marketers have never had so many options and ways to engage consumers which makes for a very complex landscape to navigate.
Google worked with Fiat and econometrics agency Conento to understand the effectiveness marketing spend. Key findings included:
- Paid Search is the most efficient media for Fiat purchase.
- Paid Search represents 51% of total marketing contribution to Web visits, which are the main marketing driver for dealer visits.
- For Fiat, an increase in display (from 8% to 9%) and paid search (from 0,3% to 5,9%) is recommended.