Drive Online Conversion / studies
Optimizing online shopping conversions is key to driving revenue for many marketers. We've published the latest insights around how consumers shop online and the winning ways to drive performance to learn how to make the web work for you.
This study will help you understand more about how consumers in Austria research and shop online. We've looked at behaviour when researching and buying a range of products from food and drink, to clothes and TVs.
- Online research drives offline sales; online research prior to offline purchase is very popular across all categories (ROPO effect)
- In the online research process, search engines are the dominant tool for creating awareness and navigating to relevant sources