Drive Online Conversion / studies
Optimizing online shopping conversions is key to driving revenue for many marketers. We've published the latest insights around how consumers shop online and the winning ways to drive performance to learn how to make the web work for you.
This study will help you understand more about how consumers in Turkey research and purchase retail products online.
- Search engines are the most frequently used as well as the most relevant online information source across all product categories.
- convenience is the most frequently stated reasons for buying products online.
- Online purchase is not very common among Turkish onliners: Across all categories the majority usually buy offline only.