Healthcare / studies

Brand Effect of TrueView vs. Preroll

This study provides a metanalysis of 18 True View brand uplift campaigns. The TrueView format allows users to skip ads, whereas with prerolls advertisers only pay per completed view based on an auction system (fixed CPM).

Key findings:.

• Overall brand ...

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Growth in Online Shopping 2010 to 2012

For the first time ever the majority of purchasers does online research before purchasing. The online purchase share shows limited growth for most products, however online research grows strongly and consistently across all countries and products.

Key Findings

• Online purchase ...

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Measuring the ROI of Pre Roll in Media Mix: UK

This study will help you understand more about the ROI of pre-roll ads in the media mix.

Key findings:

• Although TV reach is higher, the YouTube pre-roll adds 10% incremental reach
• The pre-roll campaign, particularly when combined with TV campaign ...

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Influencing Offline, The New Digital Frontier

This white paper looks at the impact of online research on offline sales. Four out of ten people prefer to research online before purchasing offline (ROPO). This seven page paper will help you understand what impact ROPO is having on ...

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Eye Tracking Study Comparing Mobile and Desktop

In this study we show a series of visually striking eye tracking hotspot-maps to highlight the differences between where people look on a desktop and mobile screen. We think this research will be of interest to anyone working on mobile ...

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The role of the internet on the path to purchase, Germany

This study aims to understand the role of the internet in path to purchase in Germany.

Key findings:

• 50% of internet users have researched and compared products online
• 40% of offline buyers have conducted online research prior to purchase.
• 40 ...

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The Digital Journey to Wellness: Hospital Selection

Google partnered with Compete, Inc. and fielded over 500 hospital researchers to understand what influences hospital selection and what role digital plays in the journey. Here are some highlights from the study:

• 84% of patients use both online and offline ...

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OTC Pain Relief: The E-Patient's Path to Treatment

How are patients researching certain conditions and treatments online? This 2011 Google/Compete study focuses on how patients research over-the-counter pain relief. Here are some highlights:

• 3 in 4 patients utilize search engines as a top resource for researching pain ...

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