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Healthcare / studies
Nothing is more important than your health, so it is no surprise that people connect online to learn everything they can about products and providers before making critical healthcare decisions.
Brand Effect of TrueView vs. Preroll
This study provides a metanalysis of 18 True View brand uplift campaigns. The TrueView format allows users to skip ads, whereas with prerolls advertisers only pay per completed view based on an auction system (fixed CPM).
- Overall brand ...
Growth in Online Shopping 2010 to 2012
For the first time ever the majority of purchasers does online research before purchasing. The online purchase share shows limited growth for most products, however online research grows strongly and consistently across all countries and products.
- Online purchase ...
Evaluating the Effectiveness of YouTube
This study aims at evaluating the effectiveness of a variety of advertising platforms and formats in the Netherlands.
- The richer format afforded by video platforms means ads have a greater impact than on news or social media sites ...
Measuring the ROI of Pre Roll in Media Mix: UK
This study will help you understand more about the ROI of pre-roll ads in the media mix.
- Although TV reach is higher, the YouTube pre-roll adds 10% incremental reach
- The pre-roll campaign, particularly when combined with TV campaign ...
Influencing Offline, The New Digital Frontier
This white paper looks at the impact of online research on offline sales. Four out of ten people prefer to research online before purchasing offline (ROPO). This seven page paper will help you understand what impact ROPO is having on ...
Eye Tracking Study Comparing Mobile and Desktop
In this study we show a series of visually striking eye tracking hotspot-maps to highlight the differences between where people look on a desktop and mobile screen. We think this research will be of interest to anyone working on mobile ...
The role of the internet on the path to purchase, Germany
This study aims to understand the role of the internet in path to purchase in Germany.
- 50% of internet users have researched and compared products online
- 40% of offline buyers have conducted online research prior to purchase.
- 40 ...
The Digital Journey to Recovery: Treatment Selection
In today's digital world, prospective patients are now active partners in their medical journeys as they move from "addiction" to "decision to treat" to "treatment" and finally to "recovery". Google engaged Compete to survey over 250 treatment center researchers ...
The Digital Journey to Wellness: Hospital Selection
Google partnered with Compete, Inc. and fielded over 500 hospital researchers to understand what influences hospital selection and what role digital plays in the journey. Here are some highlights from the study:
- 84% of patients use both online and offline ...
OTC Pain Relief: The E-Patient's Path to Treatment
How are patients researching certain conditions and treatments online? This 2011 Google/Compete study focuses on how patients research over-the-counter pain relief. Here are some highlights:
- 3 in 4 patients utilize search engines as a top resource for researching pain ...
Search to Rx: Cancer
Nearly 30% of US online adults have or have someone in their household with cancer. This 2011 Google/Compete study focuses on how patients research cancer treatments. Here are some highlights:
- 66% of cancer patients or caregivers of cancer patients ...