Healthcare / studies
Nothing is more important than your health, so it is no surprise that people connect online to learn everything they can about products and providers before making critical healthcare decisions.
Connecting with Physicians Online: Searching for Answers Icon
Physicians are often turned to as the experts, so how often do they turn to the internet for help? We explored how physicians perceive and use search during their practice. Results showed:
- 86% of physicians have used the Internet to gather information, far exceeding traditional sources like books and journals
- 92% access the internet in office/clinical setting - 21% in the patient exam room
Online Behaviors of Treatment Center Researchers Icon
Finding treatment center options for addictions and eating disorders is an extremely personal process, and consumers are turning online to find the best choices for themselves and their loved ones. This study conducted by Google and OTX found:
- Half of those searching for treatment centers looked online first
- Over two-thirds are satisfied with the accuracy of what they find online
Impact of Online Behavior on Hospital Choice 2009 Icon
How does online behavior effect hospital selection? This study by OTX says that:
- Talking to people and searching online are the most used source of information on hospitals
- 62% of those making a choice about hospitals use search engines to do so
- Online effects offline: 86% of people take action offline as a result of online search
Optimal Media Mix to Drive Scripts (Rx) Icon
A global pharmaceutical sought to quantify the impact of digital channels on Rx scripts. MSP helped them find that:
- a 73% increase in online allocation and 54% decrease in TV allocation resulted in a 50% increase in prescriptions
- Indirect effects driven by search accounts for over half of marketing's total effectiveness