Mobile / studies
Mobile searches have grown 400% since 2010. Marketers now have the ability to connect with consumers whenever and wherever they are. Is your business ready? Check out the latest mobile research, case studies, infographics and thoughts from leaders and get mobile ready now.
B2B Trends in Mobile and Online Video Icon
Nothing has more access to the C-suite than a mobile phone. Google and Forbes Insights teamed up for a study on how mobile technologies are impacting the way executives are doing business. Results include:
- The C-suite averages at least four different devices for business purposes
- Over half of them (56%) click on mobile web ads
- They're shifting to a non-text web - 54% of executives share online videos with colleagues at least weekly
The Smart Shopper Icon
According to a survey by Google/Ipsos/OTX, in addition to in-store components the shopping experience for millions of people now includes online and mobile elements. Among the survey's findings:
- The Internet is a top source for shopping information for 81% of 2010 holiday shoppers, up from 76% in 2008
- 51% of shoppers say they research online and then buy in-store
- 70% say they've used a smartphone for information while shopping in-store