Optimize Media Mix / studies
How can marketers make their spend as efficient and effective as possible? Smart marketers understand that different media types can play off one another and that users are not interacting with only one media type in a silo. Discover the latest insights to understand how to optimize the mix.
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The Role of Search in IKEA's sales
The objective of the study was to understand the effect of marketing on IKEA's sales in Italy, with a particular focus on the synergy between online and offline media activity and the effectiveness of paid search. IKEA's sales ...
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Media Spend ROI UK Case Studies
Using a series of UK case studies, we’ve look at the return on investment (ROI) across the media mix, from Youtube and search, to TV and outdoor. Working with big name brands, such as: Cadbury, Coke and Flora, we ...
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YouTube Audience Measurement: Ireland
This study will help you understand more about the YouTube audience in Ireland.
Key findings:
- YouTube is the leading website for online video sites in Ireland: it is in an excellent position in terms of awareness and usage and is ...
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Generating Incremental Reach with YouTube: Ubisoft Just Dance III Campaign
Google and Ubisoft worked together to measure the crossmedia impact of YouTube and TV in Ubisoft's Just Dance III web and TV campaign.
Key Findings
- YouTube delivers a strong incremental reach (reached 12.8% of the target audience and ...
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Measuring the Pre-Roll ROI in the Media Mix: Carte Noire in France
This study will help you understand more about the ROI of pre-roll ads in the media mix of the Carte Noire campaign
Key findings:
- The YouTube campaign generated +17% incremental sales among consumers exposed to the campaign. This uplift was ...
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YouTube Masthead ROI in Media Mix
This study aimed to demonstrate the impact of TV and YouTube Masthead campaigns and identify synergies between the two media.
Key Findings:
- While TV is the most effective media, YouTube mastheads are most efficient
- Due to its high reach, TV ...
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The impact of YouTube Pre-rolls and TV
This ambitious and ground-breaking study combines a number of leading-edge research techniques to help you better understand the emotional and brand impact of YouTube Pre-rolls and TV. Twelve advertisers participated in the study across the FMCG, automotive, tech and telco ...
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Youtube and TV Working Together for Nuova Opel Corsa
The objective of this study was to demonstrate the effect of TV and YouTube campaigns on brand awareness and image. The results show that despite TV being the main driver of reach, YouTube helped build incremental reach and was more ...
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Impact of Multiple YouTube Homepage Ads for Renault
Renault ran three YouTube homepage ads on three consecutive Mondays in March 2011 to revive its 'Va Va Voom' slogan. We worked with GFK to quantify the success of the campaign:
- The three homepage ads had a combined reach of ...
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Effect of Consumer Choice on Advertising Effectiveness: UK
This UK study used eye tracking, biometrics and an online survey to understand levels of engagement in YouTube TrueView Skippable pre-rolls versus standard YouTube pre-rolls, in which viewers are not able to skip the ads.
The key findings were:
- Opted-in ...
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Impact of Online Advertising on Consumer Packaged Goods (CPG) Sales: Germany
This study will help you to understanding the role of online advertising in the media mix and evaluate its impact on offline (in store) sales for consumer packaged goods (CPG) in Germany. Google has analysed 92 cross media case studies ...
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Understanding impact of online advertising CPG
Understanding the role of online advertising in the media mix and evaluating it's impact on offline (in store) sales for consumer packaged goods (CPG). Analysis was conducted across 92 cross media case studies.
- With online marketing, advertisers can reach ...
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