Optimize Media Mix / studies
How can marketers make their spend as efficient and effective as possible? Smart marketers understand that different media types can play off one another and that users are not interacting with only one media type in a silo. Discover the latest insights to understand how to optimize the mix.
Impact of Online Advertising on Consumer Packaged Goods (CPG) Sales: Germany Icon
This study will help you to understanding the role of online advertising in the media mix and evaluate its impact on offline (in store) sales for consumer packaged goods (CPG) in Germany. Google has analysed 92 cross media case studies to bring you these results.
Key findings:
- With online marketing, advertisers can reach their target audience effectively. YouTube in particular adds significant incremental reach.
- Online advertising drives offline sales – YouTube and SEM have a higher sales impact than traditional media.
- As a result, online advertising is very efficient - the ROI for YouTube and SEM is much higher than for any other media channel.
Understanding impact of online advertising CPG Icon
Understanding the role of online advertising in the media mix and evaluating it's impact on offline (in store) sales for consumer packaged goods (CPG). Analysis was conducted across 92 cross media case studies.
- With online marketing, advertisers can reach their target audience effectively. YouTube in particular adds significant incremental reach.
- Online advertising drives offline sales-YouTube and SEM have a higher sales impact than traditional media.
- As a result, online advertising is very efficient-the ROI for YouTube and SEM is much higher than for any other media channel.