- Czech Republic
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- New Zealand
- Saudi Arabia
- South Africa
- United Arab Emirates
- United Kingdom
- United States
Reach Target Consumers / studies
Marketers need to know how to balance scale with precision – how to get in front of as many of the right customers as possible while still making effective use of their marketing dollars.
The Multi-Screen Olympics
UK Olympics multi-screen consumer insights on media consumption and multi-screening across TV, mobile, tablet and computers during the Olympics in the UK from several pieces of primary research conducted by Google.
- On any given day 1 in 3 ...
Measuring the Pre-Roll ROI in the Media Mix: Aviko in the Netherlands
This study will help you understand more about the ROI of pre-roll ads in the media mix of the Aviko campaign in the Netherlands.
- Targeted Pre-roll has lower cost/GRP than TV on most audiences, whereas Pre-roll has ...
Brand Effect of TrueView vs. Preroll
This study provides a metanalysis of 18 True View brand uplift campaigns. The TrueView format allows users to skip ads, whereas with prerolls advertisers only pay per completed view based on an auction system (fixed CPM).
- Overall brand ...
Growth in Online Shopping 2010 to 2012
For the first time ever the majority of purchasers does online research before purchasing. The online purchase share shows limited growth for most products, however online research grows strongly and consistently across all countries and products.
- Online purchase ...
Online Engagement and FMCG Spend in the UK
This study looks at ROPO (research online purchase offline) behaviour in UK FMCG sector, focusing on FMCG searchers and those who have visited a grocery retail online site. The study combines single source data for online behaviors and offline purchases ...
Panasonic Online to Store Case Study
This online to store case study looks at offline sales of Panasonic digital cameras' in a major French retailer at national level from Q3 2011 to Q1 2012. The objective was to understand and quantify the effectiveness of online vs ...
Evaluating the Effectiveness of YouTube
This study aims at evaluating the effectiveness of a variety of advertising platforms and formats in the Netherlands.
- The richer format afforded by video platforms means ads have a greater impact than on news or social media sites ...
Understanding the Full Marketing ROI on Sales of Auto Insurance Contracts in France
This study aims at helping you understand the full marketing ROI on auto insurance sales in France. The study looks at the various marketing levers that drive traffic to MAAF's website, measures the impact between online and offline and ...
Consumer Journey for Travel Products with Thomas Cook
Google and Thomas Cook worked together to investigate how consumers in the Netherlands book travel their holidays.
- 71% of the holidays are booked online.
- 94% of all holiday buyers do online research before purchase.
- 86% of all offline ...
Cadbury's Google+ Activity Connects with Over 1.2 Million People
One of the aims of Cadbury’s London 2012 programme is to engage with a younger audience of customers aged 18 to 25 years old. With the goals of interacting with this tech-savvy demographic, standing out from other sponsors and ...
Role of Online in Financial Purchases
This study will help you understand more about how consumers in Israel use various information sources, including the internet, when making finance purchases.
- The typical Israeli online user is a heavy and experienced user with at least 5 ...
Our Mobile Planet: United Kingdom
With UK smartphone penetration now at 51% and 59% of smartphone owners accessing the Internet every day from their device, mobile has become an indispensable part of our daily lives. Google partnered with Ipsos OTX Media CT to understand how ...