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Retail / studies
Access the latest research and thoughts from leaders in the retail space. Whether your business is focused on in-store sales or online eCommerce, we provide multi-channel insights and case studies to help you evolve your retail strategy and connect with consumers in the moments that matter.
Fashion & Design - Print or Digital (Italy)
When it comes to understanding the trends in Italian women's consumption of fashion media, the key question is whether their focus is shifting from print to digital. We found that although digital consumption is on the rise, consumers are ...
L'Oreal Cosmetique Active Study
AdWords from Google is the most effective form of online media. After the economic crash, L'Oreal's market share for L'Oreal Cosmetique Active dropped as new competitors entered the market. L'Oreal's response was to investigate their ...
Brand Effect of TrueView vs. Preroll
This study provides a metanalysis of 18 True View brand uplift campaigns. The TrueView format allows users to skip ads, whereas with prerolls advertisers only pay per completed view based on an auction system (fixed CPM).
- Overall brand ...
Growth in Online Shopping 2010 to 2012
For the first time ever the majority of purchasers does online research before purchasing. The online purchase share shows limited growth for most products, however online research grows strongly and consistently across all countries and products.
- Online purchase ...
Online Engagement and FMCG Spend in the UK
This study looks at ROPO (research online purchase offline) behaviour in UK FMCG sector, focusing on FMCG searchers and those who have visited a grocery retail online site. The study combines single source data for online behaviors and offline purchases ...
Optimal Budget Allocation between TV and YouTube
This study brings together the results of the study conducted to determine the budget allocation between TV and YouTube to optimize reach.
- TV consumption is not evenly spread across the advertisers� target audience which leads to an unequal ...
Evaluating the Effectiveness of YouTube
This study aims at evaluating the effectiveness of a variety of advertising platforms and formats in the Netherlands.
- The richer format afforded by video platforms means ads have a greater impact than on news or social media sites ...
Measuring the ROI of Pre Roll in Media Mix: UK
This study will help you understand more about the ROI of pre-roll ads in the media mix.
- Although TV reach is higher, the YouTube pre-roll adds 10% incremental reach
- The pre-roll campaign, particularly when combined with TV campaign ...
Measuring the Impact of YouTube on Media Mix: Italy
This Italian study will help you understand more about the impact of YouTube within the media mix.
- The YouTube campaign delivered incremental reach. A third of those who viewed the YouTube campaign were not exposed to the TV ...
PUMA Kicks Up Their Order Rate +7%
PUMA had three goals: measure all engaging elements of their dynamic website, optimize for each key region around the world and improve ecommerce conversion rates across the board. With Viget, a Google Analytics Certified Partner, PUMA redesigned its web site ...