Retail / studies
Access the latest research and thoughts from leaders in the retail space. Whether your business is focused on in-store sales or online eCommerce, we provide multi-channel insights and case studies to help you evolve your retail strategy and connect with consumers in the moments that matter.
The Role of Search in IKEA's sales
The objective of the study was to understand the effect of marketing on IKEA's sales in Italy, with a particular focus on the synergy between online and offline media activity and the effectiveness of paid search. IKEA's sales ...
Influencing Offline, The New Digital Frontier
This white paper looks at the impact of online research on offline sales. Four out of ten people prefer to research online before purchasing offline (ROPO). This seven page paper will help you understand what impact ROPO is having on ...
Online Shopping in Finland
This study will help you understand more about how consumers in Finland research and shop online. We have looked at behaviour when researching and buying a range of products from furniture to sport equipment, to clothes and TVs.
Key findings ...
Media Usage Study DenmarkThis study will help you understand more about how consumers in Denmark use various forms of media
- Internet and TV are the lead media for Danish onliners: They are considered as the most important media sources in daily ...
Sony Ericsson YouTube and the Media Mix Case Study
A case study into the performance of Sony Ericsson’s YouTube campaign for their Xperia Play. This study could be of interest to you if you work in the telco sector, if you’re considering launching a YouTube campaign, or ...
Eye Tracking Study Comparing Mobile and Desktop
In this study we show a series of visually striking eye tracking hotspot-maps to highlight the differences between where people look on a desktop and mobile screen. We think this research will be of interest to anyone working on mobile ...
The role of the internet on the path to purchase, Germany
This study aims to understand the role of the internet in path to purchase in Germany.
- 50% of internet users have researched and compared products online
- 40% of offline buyers have conducted online research prior to purchase.
- 40 ...
Researching and Shopping for Retail Products Online in Ukraine
This study will help you understand more about how consumers in Ukraine research and purchase retail products online.
- Offline shopping is still the prevailing purchase method in the retail categories under analysis - however, visible growth potential for online ...
Researching and Shopping Online in Portugal
This study will help you understand more about how consumers in Portugal use various information sources, including the internet, when making retail purchases.
- Online research drives offline sales: online research prior to offline purchase is very popular across ...
The Role of Online in Polish Home and Garden Purchases
Based on face-to-face interviews, this study explores the role of the internet in Polish home and garden purchases.
Main findings include:
- Online is a commonly used source throughout the process – significantly ahead of traditional media and store/manufacturer information.
- Search ...
The impact of YouTube Pre-rolls and TV
This ambitious and ground-breaking study combines a number of leading-edge research techniques to help you better understand the emotional and brand impact of YouTube Pre-rolls and TV. Twelve advertisers participated in the study across the FMCG, automotive, tech and telco ...