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Understand Consumer Behavior / studies
It’s an adage as old as the advertising industry itself: know your customer. Digital media gives marketing professionals extraordinary new tools for acquiring detailed information about and reaching consumers. But the proliferation of new media also raises our curiosity. What are consumers’ general media habits like? How do they toggle between online and offline? Is your customer more impulsive or thoughtful?
Here at Think Insights with Google, we're curious about all these human behaviors too. Lucky for you, we've done all the heavy lifting. You can find something about your consumer here, across virtually every media platform and most major industries. So go ahead, get to know your customer.
Growth in Online Shopping 2010 to 2012
For the first time ever the majority of purchasers does online research before purchasing. The online purchase share shows limited growth for most products, however online research grows strongly and consistently across all countries and products.
- Online purchase ...
Our Mobile Planet: Spain
With Spain's smartphone penetration now at 44% and 56% of smartphone owners accessing the Internet every day from their device, mobile has become an indispensable part of our daily lives. Google partnered with Ipsos OTX Media CT to understand ...
Using YouTube to Boost Ad Effectiveness
The objective of this research was to evaluate YouTube as a means of effectively supplementing a heavyweight multi-media campaign, reaching light TV viewers and delivering awareness and image effects. The results show that even with massive investment in spot TV ...
Sony Ericsson YouTube and the Media Mix Case Study
A case study into the performance of Sony Ericsson’s YouTube campaign for their Xperia Play. This study could be of interest to you if you work in the telco sector, if you’re considering launching a YouTube campaign, or ...
The Role of Online in Buying New Cars in Spain
This study will help you understand more about how consumers in Spain research new automobile purchases online.
- The most important sources for researching a new car are dealerships, search engines and friends and family.
- The use of online ...
The Role of Search in Spanish Apparel Purchase Journey
This study maps the role of seach in purchasing of apparel in the Spanish retail market
- There are 9.9 million people in the Spanish retail (apparel) market.
- Search is an important part of the customer journey. 3 ...
Marketing ROI in the Spanish Insurance Market
This study looks at marketing ROI in the Spanish insurance market. The study aims to identify the key marketing drivers that generate new applications, and to quantify the effectiveness and efficiency of these drivers. The study used a variety of ...