- Czech Republic
- Hong Kong
- New Zealand
- Saudi Arabia
- South Africa
- United Arab Emirates
- United Kingdom
- United States
Understand Consumer Behavior / studies
It’s an adage as old as the advertising industry itself: know your customer. Digital media gives marketing professionals extraordinary new tools for acquiring detailed information about and reaching consumers. But the proliferation of new media also raises our curiosity. What are consumers’ general media habits like? How do they toggle between online and offline? Is your customer more impulsive or thoughtful?
Here at Think Insights with Google, we're curious about all these human behaviors too. Lucky for you, we've done all the heavy lifting. You can find something about your consumer here, across virtually every media platform and most major industries. So go ahead, get to know your customer.
The Role Of Search in the Gambling Customer Journey: Italy
This study provides insights and data to help you understand the role of search in the Italian gambling customer journey.
- Search is an important part of the customer journey. 30% use search at anytime throughout their journey, increasing ...
Shopping for Financial Products in Switzerland
This study will help you understand more about how consumers in Switzerland use various information sources, including the internet, when making finance purchases.
- Offline contracting is the prevailing purchase method in the finance vertical. However, online contracting is ...
Researching and Purchasing Tech Products Online in Russia
This study will help you understand more about how consumers in Russia use various information sources, including the internet, when making tech purchases.
- Online research drives offline sales: online research prior to offline purchase is very popular across ...
Measuring the Pre-Roll ROI in the Media Mix: Carte Noire in France
This study will help you understand more about the ROI of pre-roll ads in the media mix of the Carte Noire campaign
- The YouTube campaign generated +17% incremental sales among consumers exposed to the campaign. This uplift was ...
Purchasing Financial Products in Hungary
This study will help you understand more about how consumers in Hungary research and shop online for financial products. We looked at a variety of financial products, including: insurance, current and savings accounts, credit cards and loans.
- Online ...
Using YouTube to Boost Ad Effectiveness
The objective of this research was to evaluate YouTube as a means of effectively supplementing a heavyweight multi-media campaign, reaching light TV viewers and delivering awareness and image effects. The results show that even with massive investment in spot TV ...
The Role of the Internet in Buying New Automobiles in the Netherlands
This study will help you understand more about how consumers in the Netherlands research new automobile purchases online.
- The most important sources for researching a new car are dealerships, search engines and dealer websites.
- The use of online ...
Role of Online in New Automotive Purchases in Germany
This study aims to understand the usage and influence of online & traditional media sources, in the purchase of new automobiles in Germany.
- The role of online sources has grown significantly since 2009. Search engines are the most used ...
Sony Ericsson YouTube and the Media Mix Case Study
A case study into the performance of Sony Ericsson’s YouTube campaign for their Xperia Play. This study could be of interest to you if you work in the telco sector, if you’re considering launching a YouTube campaign, or ...
Mobile Advertiser Outlook 2011
If you’re interested in mobile strategy then this is a must-read study. Increased ownership of Smartphones is the key driver of growth in Mobile advertising, yet consumer adoption currently outpaces advertiser investment.
This study looks at:
- The key barriers ...
Researching and Booking Travel Online in Israel
This study will help you understand more about how consumers in Israel research and book travel online. This study includes insights on research and booking behaviour, as well as preferred booking channels in Israel.
- The internet is an ...