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Understand Consumer Behavior / studies
It’s an adage as old as the advertising industry itself: know your customer. Digital media gives marketing professionals extraordinary new tools for acquiring detailed information about and reaching consumers. But the proliferation of new media also raises our curiosity. What are consumers’ general media habits like? How do they toggle between online and offline? Is your customer more impulsive or thoughtful?
Here at Think Insights with Google, we're curious about all these human behaviors too. Lucky for you, we've done all the heavy lifting. You can find something about your consumer here, across virtually every media platform and most major industries. So go ahead, get to know your customer.
Measuring the Pre-Roll ROI in the Media Mix: Aviko in the Netherlands
This study will help you understand more about the ROI of pre-roll ads in the media mix of the Aviko campaign in the Netherlands.
- Targeted Pre-roll has lower cost/GRP than TV on most audiences, whereas Pre-roll has ...
Growth in Online Shopping 2010 to 2012
For the first time ever the majority of purchasers does online research before purchasing. The online purchase share shows limited growth for most products, however online research grows strongly and consistently across all countries and products.
- Online purchase ...
Online Engagement and FMCG Spend in the UK
This study looks at ROPO (research online purchase offline) behaviour in UK FMCG sector, focusing on FMCG searchers and those who have visited a grocery retail online site. The study combines single source data for online behaviors and offline purchases ...
Panasonic Online to Store Case Study
This online to store case study looks at offline sales of Panasonic digital cameras' in a major French retailer at national level from Q3 2011 to Q1 2012. The objective was to understand and quantify the effectiveness of online vs ...
Online to Store Effect in the UK FMCG Sector
This study provides a deep dive into ROPO (research online purchase offline) behaviour in UK FMCG sector. It focuses on FMCG searchers and those who have visited a Grocery retail online site. The study combines single source data for online ...
Evaluating the Effectiveness of YouTube
This study aims at evaluating the effectiveness of a variety of advertising platforms and formats in the Netherlands.
- The richer format afforded by video platforms means ads have a greater impact than on news or social media sites ...
Consumer Journey for Travel Products with Thomas Cook
Google and Thomas Cook worked together to investigate how consumers in the Netherlands book travel their holidays.
- 71% of the holidays are booked online.
- 94% of all holiday buyers do online research before purchase.
- 86% of all offline ...
Cadbury's Google+ Activity Connects with Over 1.2 Million People
One of the aims of Cadbury’s London 2012 programme is to engage with a younger audience of customers aged 18 to 25 years old. With the goals of interacting with this tech-savvy demographic, standing out from other sponsors and ...
Media Consumption in Israel
This study will help you understand more about media consumption amongst consumers in Israel.
- Ages 13-17 are the heavy users of online media, online volume market share stands on 44%.
- Online media has 11% incremental reach over T ...
Role of Online in Financial Purchases
This study will help you understand more about how consumers in Israel use various information sources, including the internet, when making finance purchases.
- The typical Israeli online user is a heavy and experienced user with at least 5 ...