Video / studies
48 hours of new video are posted online every minute, and 3 billion videos are viewed every day on YouTube alone. Couple all that with video’s engaged online community and you have an amazingly dynamic marketing platform.
Generating Incremental Reach with YouTube Icon
This study brings together the results of the study conducted to understand the incremental reach of YouTube, for TV campaigns
Key Findings
- YouTube reached 7.9% of target audience and added a 0.6% incremental reach to the TV campaign
- YouTube also helps reach the hard-to-get audience � more than two thirds of all YouTube contacts were served on the less exposed to TV.
- Relative to TV, for which the last points of reach are very expensive, YouTube is cost efficient
Incremental Reach of YouTube for Nestle's TV campaigns Icon
This study brings together the results of the study conducted to analyze the incremental reach of YouTube to the TV campaign for Nestle Crunch in France.
Key Findings
- YouTube reached 19,2% of general campaign target and added over 7,4% incremental reach to the TV campaign. With 38% of its net reach not exposed to TV, You Tube helped to reach an audience that is hard-to-get with TV.
- YT was also able to better equilibrate frequency levels amongst all TV audience groups with 66% of YT contacts distributed on lightly exposed to TV
- Adding YouTube to TV made the Crunch campaign more cost effective in obtaining this reach and effect.
Incremental Reach of YouTube for TV campaigns Icon
This study brings together the results of the study conducted to analyze the incremental reach of YouTube to the TV campaign for L'Oreal Color Riche in France.
Key Findings
- YouTube reached 7% of general campaign target and added over 1.2 % reach to the TV campaign. 16.6% of You Tube Reach is incremental audience to TV
- YT is also able to better equilibrate frequency amongst all TV audience groups with 57% of YT contacts distributed on lightly exposed to TV
- The YT cost per point was 42% less expensive than the average TV cost per point above 59% of TV budget.
Measuring the Pre-Roll ROI in the Media Mix: Carte Noire in France Icon
This study will help you understand more about the ROI of pre-roll ads in the media mix of the Carte Noire campaign
Key findings:
- The YouTube campaign generated +17% incremental sales among consumers exposed to the campaign. This uplift was generated mostly by recruiting customers that did not previously buy the product
- YouTube helped Carte Noire’s campaign achieve significant incremental reach at frequency levels of 3+
- YouTube campaign delivered incremental reach - 12% of those reached by Carte Noire’s ads on YouTube were not exposed to the TV campaign