Video / studies
48 hours of new video are posted online every minute, and 3 billion videos are viewed every day on YouTube alone. Couple all that with video’s engaged online community and you have an amazingly dynamic marketing platform.
Measuring the Pre-Roll ROI in the Media Mix: Carte Noire in France Icon
This study will help you understand more about the ROI of pre-roll ads in the media mix of the Carte Noire campaign
Key findings:
- The YouTube campaign generated +17% incremental sales among consumers exposed to the campaign. This uplift was generated mostly by recruiting customers that did not previously buy the product
- YouTube helped Carte Noire’s campaign achieve significant incremental reach at frequency levels of 3+
- YouTube campaign delivered incremental reach - 12% of those reached by Carte Noire’s ads on YouTube were not exposed to the TV campaign