Video / studies
48 hours of new video are posted online every minute, and 3 billion videos are viewed every day on YouTube alone. Couple all that with video’s engaged online community and you have an amazingly dynamic marketing platform.
This study will help you understand more about the ROI of pre-roll ads in the media mix of the Carte Noire campaign
- The YouTube campaign generated +17% incremental sales among consumers exposed to the campaign. This uplift was generated mostly by recruiting customers that did not previously buy the product
- YouTube helped Carte Noire’s campaign achieve significant incremental reach at frequency levels of 3+
- YouTube campaign delivered incremental reach - 12% of those reached by Carte Noire’s ads on YouTube were not exposed to the TV campaign