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studies
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Growth in Online Shopping 2010 to 2012
For the first time ever the majority of purchasers does online research before purchasing. The online purchase share shows limited growth for most products, however online research grows strongly and consistently across all countries and products.
Key Findings
- Online purchase ...
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Global Business Map
The Global Business Map provides a country profile for 48 countries on 6 different continents. The country profiles give an overview of fundamental country facts and specific market insights. We have collected those metrics most relevant for uncovering market potential ...
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Mobile, Tablet and Internet Usage 2012: SEEMEA
This research offers unique insights into the usage of internet enabled devices (PCs, smartphones, tablets, etc.) as well as internet & broadband penetration and online behaviour per market. The enumeration survey was conducted during Q1 2012 in 40 markets, this is ...
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The Online Effect: Vodafone CZ
Millward Brown and Google partnered with Vodafone to quantify the impact of online research on offline purchases.
Key Findings:
- Internet has a significant impact on driving offline sales.
- To be able to evaluate the right ROI of your online marketing ...
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Booking Travel Online in the Czech Republic
This study will help you understand more about how consumers in the Czech Republic research and book travel online.
Key findings:
- The internet is an established booking channel for travel activities
- Bookings in the travel vertical are accompanied by an ...
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Southern Europe, Middle East and Africa Enumeration Data
This research offers insight into the usage of internet enabled devices (PCs, smartphones, tablets, etc.) as well as internet & broadband penetration and online behaviour.
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