Measure & Analyze / studies
It’s not just how you measure, it’s what you measure. Deciding which metrics matter most, to both marketers and their clients, is an ongoing test for marketing professionals.
Online to Store Insights from Case Studies: France, Germany and UK
This study will help you understand to what extent offline sales are driven by websites and online advertising. Using case studies from Germany, France and UK this study looks at whether online ads drive incremental offline sales. How ROPO (research ...
Research & Purchase of Automotive Aftersales Products
The objective of this study was to understand how French consumers use the internet and other sources to research and purchase automotive aftersales products.
The internet is a key auto aftermarket info source, which is used across the ...