Measure & Analyze / studies
It’s not just how you measure, it’s what you measure. Deciding which metrics matter most, to both marketers and their clients, is an ongoing test for marketing professionals.
Online to Store Insights from Case Studies: France, Germany and UK
This study will help you understand to what extent offline sales are driven by websites and online advertising. Using case studies from Germany, France and UK this study looks at whether online ads drive incremental offline sales. How ROPO (research ...
The Role of Online in Buying New Cars in the UK
This study will help you understand more about how consumers in the UK research new car purchases online.
- The most important sources for researching a new car are dealerships, search engines and dealer websites.
- The role of search ...
Effect of Consumer Choice on Advertising Effectiveness: UK
This UK study used eye tracking, biometrics and an online survey to understand levels of engagement in YouTube TrueView Skippable pre-rolls versus standard YouTube pre-rolls, in which viewers are not able to skip the ads.
The key findings were:
- Opted-in ...