- All
- Argentina
- Australia
- Austria
- Belgium
- Canada
- China
- Czech Republic
- Denmark
- Eygpt
- Finland
- France
- Germany
- Greece
- Hong Kong
- Hungary
- Ireland
- Israel
- Italy
- Japan
- Netherlands
- New Zealand
- Norway
- Poland
- Portugal
- Romania
- Russia
- Saudi Arabia
- Slovakia
- South Africa
- Spain
- Sweden
- Switzerland
- Turkey
- Ukraine
- United Arab Emirates
- United Kingdom
- United States
studies
-
US Hispanic CPG Consumers
How has the internet influenced the way US Hispanics purchase food and groceries for the home? This OTX study found:
- 54% of Hispanic CPG shoppers made a purchase in-store as a result of seeing online ads while researching
- Almost 50 ...
Preview the Study Download: PDF , PPT
-
US Hispanic Retail Consumers
How does the US Hispanic audience utilize the Internet to navigate retail decisions? This OTX study found:
- Clothing is the most popular retail item purchased by US Hispanics
- Over 40% of them are comparing prices and locating retailers on their ...
Preview the Study Download: PDF , PPT
-
US Hispanic Tech Consumers
Hispanics in the U.S. are diverse, vibrant, and growing in their influence. Google commissioned OTX to discover how they shop for the latest tech products; the study found:
- 86% of online Hispanics access the Web on broadband
- 55% of ...
Preview the Study Download: PDF , PPT
-
Understanding Today's Mobile Device Shopper
The mobile device world is in a state of unprecedented acceleration--so how are consumers navigating this dizzying marketplace? A study by Google and Compete has found:
- Half of consumers don't know what 4G technology is nor which carriers offer ...
Preview the Study Download: PDF , PPT
-
Google Display Network vs. Portal Takeovers for Cruise Travelers
With so much clutter online, how can you deliver ads to the right cruise traveler? A Compete study compared the Google Display Network to traditional homepage takeovers and found:
- The GDN reaches 10X more buyers than the best portal
- The ...
Preview the Study Download: PDF , PPT
-
Engaging the EDUsearcher
What online patterns do we see across prospective students seeking higher education? Google and Compete pair up to understand:
- Education queries grew 33% year over year while unique visitors to education sites grew 40%
- eduSearchers are more informed, but converting ...
Preview the Study Download: PDF , PPT
-
BabyCenter 21st Century Mom Hispanic Acculturation Study
Hispanics account for 55% U.S. population growth. What’s more: 1 out of every 4 babies born in the U.S. are Hispanic. BabyCenter’s Hispanic Mom Acculturation study reveals key insights into the influence of acculturation on this ...
Preview the Study Download: PDF
-
Post 2010 Holiday Learnings for 2011
'Tis the season to shop -- online, according to a survey study with OTX. More people shopped online on Black Friday 2010 than in 2009. More learnings include:
- Free Shipping Day saw the biggest Y/Y increase in online sales, with ...
Preview the Study Download: PDF , PPT
-
B2B Trends in Mobile and Online Video
Nothing has more access to the C-suite than a mobile phone. Google and Forbes Insights teamed up for a study on how mobile technologies are impacting the way executives are doing business. Results include:
- The C-suite averages at least four ...
Preview the Study Download: PDF , PPT
-
Impact of YouTube Homepages On Brand Engagement
People spend more and more time watching video content online, but how effective are YouTube ads in generating brand engagement with these viewers? A Compete study found:
- Consumers who see an advertiser’s ad on the YouTube homepage are 437 ...
Preview the Study Download: PDF , PPT
-
Automotive Aftermarket Study 2010
More people are turning to the internet to research automotive parts, tires, services and accessories (PTSA) in order to "kick the tires" before purchasing. We specifically explored the role of Search in the purchasing process and found:
- Service sites had ...
Preview the Study Download: PDF , PPT
-
Travel Hotel Consumers: How Online Research Affects Bookings
A look at how travelers use online and offline resources to book hotels. A Compete survey found:
- Half of all hotel researchers indicated researching exclusively online
- Price was the leading reason for why consumers booked on a specific hotel website ...
Preview the Study Download: PDF , PPT