- Czech Republic
- Hong Kong
- New Zealand
- Saudi Arabia
- South Africa
- United Arab Emirates
- United Kingdom
- United States
The Air Traveler's Road to Decision 2012
More than 95% of travelers comparison shop for airline tickets online. Google and Ipsos looked across leisure, business and affluent travelers to understand how consumers make up their minds when booking airline travel. Here's what we found:
- Air travelers ...
Media Habits of Teens and Twenty-Somethings 2012
Are teens and young adults wired differently? How do they utilize offline channels in their decision making? Google and Ipsos MediaCT partnered up to understand what makes this elusive audience tick. Here's what we found:
- Online video is a ...
The Doctor's Digital Path to Treatment
Google partnered with Manhattan Research and fielded over 500 practicing physicians to understand their digital adoption across devices and media channels. Further, we wanted to learn whether their digital learnings impact their patient treatments. Here are some highlights from the ...
2012: The Role of Video and Mobile for Wireline Shoppers
Technology has changed how consumers use voice services and online video is competing with cable TV. Google engaged Compete to better understand 2012 wireline shopper trends specifically around how video and mobile research resources shape decisions. Here are some of ...
2012: Why and How Wireline Shoppers Search
Technology has changed how consumers use voice services and online video is competing with cable TV. Google engaged Compete to better understand 2012 wireline shopper search trends and the motivating factors for canceling landline and Pay TV plans. Here are ...
Our Mobile Planet: United States
With US smartphone penetration now at 44% and 66% of smartphone owners accessing the Internet every day from their device, mobile has become an indispensable part of our daily lives. Google partnered with Ipsos OTX Media CT to understand how ...
The Role of Digital In the Large Appliance Shopper Path to Purchase Process
66% of large appliance purchases - like stoves, refrigerators, dishwashers, washer/dryers - are driven by shoppers who are looking to replace broken appliances or looking to upgrade. Google engaged Compete in this 2012 study to understand how shoppers approach the purchase ...
Young Males Digital Path to Purchase
Young males spend more time online than watching TV and rely on the internet to inform purchase-making decisions. We surveyed over 5,000 young males and found the following:
- Guys search twice as much versus the general population and get ...
Light TV Viewers in 2012: A Major Shift to Online from TV
At the end of 2011, several signs seemed to indicate that younger viewers were watching less TV and spending more time online. In fact, broadcast only/broadband homes have increased 22.8 percent since Q3 2011. We conducted a series ...
BabyCenter 21st Century Mom 2012 American Media Mom Report
Our research partner BabyCenter shares their latest edition of their industry leading 21st Century Mom® Insights Series. BabyCenter, together with Nielsen, introduces The 2012 American Media Mom Report – an exploration of how the media habits of today’s moms are ...
Mom's Digital Path to Purchase
Moms are constantly connected, spending more time online than watching TV per week. Google studied various types of moms across multiple categories. Here are some topline findings:
- 50% of moms hear or learn about a new product on the internet ...
Education Trends through the Eyes of Your Customer
In a fast-changing world, education is still in high demand online. Google looked at internal search query data, Compete clickstream data and commissioned a brand perceptions study with Ipsos OTX to understand the 2012 landscape and found:
- 80% of education ...