studies
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From Online Display to Quaker In-Store Sales
How successful was Quaker's "Quaker Talk" display campaign? We measured the offline impact with Nielsen and found:
- Households exposed to the campaign on YouTube and the Google Display Network purchased +9% more units of Quaker Instant Oatmeal and -8 ...
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Value of Search for Wireless Product Launches
Online searches are key to pre-purchase research when it comes to buying a mobile phone. Our Google/Compete study found:
- 62% of consumers who searched for a newly launched device purchased a phone
- Search directly drove 25% of all online ...
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Paid Search Drives Offline Sales for Food
Does paid search help drive people to stores, even for a category like food? We tested the offline impact of paid search on four brands and found:
- An average of 3.1% lift in offline sales when maximizing paid search ...
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Value of Search for CPG New Product Launches
How do you maximize the impact of a new CPG product launch? A Compete study found:
- As consumers become aware of products post launch, rely on search engines to help them find new product pages
- 1 in 3 searchers discovered ...
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Winning the Online Dater
Love is in the air - and online. Google and Compete partnered to find out more about the habits of the burgeoning online dating market, including:
- 54% of online daters expressed uncertainty about which dating site to use
- 57% of men ...
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The Impact of Online Media on TV Tune-in for HGTV
This custom Nielsen study analyzes how online ads drove tune-in to HGTV's Design Star TV shows. Findings show that display campaign exposure
- Boosted TV viewership by 55%
- Tripled website visitation
- Doubled search related traffic and tune-in among target demographic
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What Makes Mom Click for Restaurants
Did you know moms buy more from fast food restaurants than beauty or baby products? More key insights into mom's dining decisions include:
- 59% have conducted a restaurant related search on their mobile phone
- If sponsored search produces a ...
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What Makes Moms Click for CPG
Feeding your kids is important. So how are moms using search to aid in the grocery shopping process? This study in partnership with OTX and BabyCenter dug deeper to find:
- 76% of moms turn to community recipe sites when they ...
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What Makes Dr. Mom Click
How are moms using search to promote health and wellness for their families? This study in partnership with OTX and BabyCenter found:
- 44% of moms turn to search engines for health advice vs. 34% of non-moms
- 57% of moms say ...
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Wireless Shoppers 2.0
Mobile phone shoppers have little loyalty. That's why it's more important than ever to understand their motivations. According to a Compete study:
- 78% of consumers didn't know which OEM they would purchase a phone from
- 63% of ...
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Health Consumer Study
Google teamed up with OTX to look at how digital media is helping patients make healthcare choices. This study found:
- In 2009, trust in online health care resources had gone up 44% from several years prior
- 86% of patients who ...
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