- All
- Argentina
- Australia
- Austria
- Belgium
- Canada
- China
- Czech Republic
- Denmark
- Eygpt
- Finland
- France
- Germany
- Greece
- Hong Kong
- Hungary
- Ireland
- Israel
- Italy
- Japan
- Netherlands
- New Zealand
- Norway
- Poland
- Portugal
- Romania
- Russia
- Saudi Arabia
- Slovakia
- South Africa
- Spain
- Sweden
- Switzerland
- Turkey
- Ukraine
- United Arab Emirates
- United Kingdom
- United States
studies
-
Broadway Sparkles on Search with Media Ads
SpotCo, the Search Engine Marketing agency for Sister Act the Musical's website "SisterActBroadway.com", is re-inventing the Broadway marketing space. Since 29% of its ticket purchases occur online, SpotCo knew how important it was for to stand apart from ...
Preview the Study Download: PDF
-
The 2012 Portable PC Shopper
More than half of all desktop, netbook, laptop and tablet shoppers do not have a specific brand in mind at the start of their purchase process. Google conducted a study with Compete to understand how digital resources shapes their ultimate ...
Preview the Study Download: PDF
-
2012 Automotive Tires Path to Purchase
What do tire buyers look like today? According to this Google/Compete 2012 study, today's tire shoppers:
- Shop for regular maintenance and just 8% purchase for a particular season. They look for durability, they research on the go, and ...
Preview the Study Download: PDF
-
The New Multi-Screen World
Today 90% of our media consumption occurs in front of a screen. As consumers balance their time between smartphones, tablets, PCs and televisions, they are learning to use these devices together to achieve their goals. This multi-screen behavior is quickly ...
Preview the Study Download: PDF
-
How Superbrands Breed Superfans
On average, only 17% of fans share a brand's campaign with friends and family. But top-performing social brands get 39% of their fans to share their campaigns. Social Superbrands excel at turning fans into sharers and advocates. Wildfire analyzed ...
Preview the Study Download: PDF
-
Digital and the New College Experience
Google partnered up with TNS and Tru in this 2012 study to better understand the Back-to-School preparation mindset and the behaviors of incoming and current college students, including: perceptions and usage of course textbooks and e-textbooks as well as the ...
Preview the Study Download: PDF
-
The 2012 Traveler
This compilation study combines findings from Google's annual Traveler's Road to Decision study and Google search data. Learn new insights about how leisure and business travelers research and book trips across different devices. Explore how traveler search behaviors ...
Preview the Study Download: PDF
-
Moving Apparel Shoppers from Undecided to Decided in the Path to Purchase
How can retailers drive new customer acquisition? Google and Compete partnered to understand the digital path that can break this glass ceiling. Here's what we found:
- Apparel shoppers are undecided on brand: More than 1 in 3 are unsure ...
Preview the Study Download: PDF
-
The Role of Mobile and Video In the Apparel Shopper Digital Path to Purchase
Did you know? More than half of apparel sales will be online influenced by the end of 2012. Google partnered with Compete to learn more about the apparel shopper's path to purchase, and in particular, their mobile and video ...
Preview the Study Download: PDF
-
Maintenance Purchase Path Cross-Shopping Analysis
Google studied tire shoppers' use of different types of queries within the 6 months prior to conversion to better understand how tire purchasers approach the shopping process. Here are the key findings:
- 34% of maintenance shoppers start with a non-branded ...
Preview the Study Download: PDF
-
New Vehicle Purchase Path Cross-Shopping Analysis
Google studied new vehicle purchasers' use of different types of queries within the 6 months prior to purchase to better understand how vehicle purchasers approach the research process. Here are the key findings:
- Shoppers enter the market with an initial ...
Preview the Study Download: PDF
-
Vehicle Tire Purchase Path Cross-Shopping Analysis
Google studied tire shoppers' use of different types of queries within the 6 months prior to conversion to better understand how tire purchasers approach the shopping process. Here are the key findings:
- Tire shoppers enter the market with an open ...
Preview the Study Download: PDF