Booking Travel Online in Finland
7.2011 | EMEA
This study will help you understand more about how consumers in Finland research and purchase travel online.
- Online research in the travel vertical has to meet highly differentiated information needs: on average 8 topics are expected to be found on the internet.
- Search engines are the top online source for finding inspiration and interesting destinations for trips.
- When it comes to the trip preparing and decision research search engines serve as a crucial navigator to relevant sources.