Booking Travel Online in Finland

7.2011 | EMEA

This study will help you understand more about how consumers in Finland research and purchase travel online.

Key findings:

  • Online research in the travel vertical has to meet highly differentiated information needs: on average 8 topics are expected to be found on the internet.
  • Search engines are the top online source for finding inspiration and interesting destinations for trips.
  • When it comes to the trip preparing and decision research search engines serve as a crucial navigator to relevant sources.
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