Role of Online Advertising in Carrefour's PC Sales
7.2010 | EMEA
The objective of this study was to gain an understanding of what drives Carrefour PC sales in France and analyse the impact of Carrefour's media investment, with a particular focus on online activity. Key findings
1 in 4 of Carrefour's in-store PC sales is driven by marketing and of these, online advertising accounts for two fifths of revenue
Just under half of the PC sales are driven by marketing.
Paid search and magazines are the biggest drivers of online PC Sales generated by marketing.