Role of Online Advertising in Carrefour's PC Sales

7.2010 | EMEA

The objective of this study was to gain an understanding of what drives Carrefour PC sales in France and analyse the impact of Carrefour's media investment, with a particular focus on online activity.

Key findings

  • 1 in 4 of Carrefour's in-store PC sales is driven by marketing and of these, online advertising accounts for two fifths of revenue

  • Just under half of the PC sales are driven by marketing.

  • Paid search and magazines are the biggest drivers of online PC Sales generated by marketing.

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