Impact of Display Advertising on In-Store Sales: France
5.2011 | EMEA
The study will help you understand the impact of display advertising on in-store sales. In particular, the study looks to quantify the impact of Google Display Network on SFR’s in-store sales on post-paid and hybrid voice offers in France.
- Google Display Advertising is an effective driver of SFR’s in-store sales without cannibalization of overall in-store sales.
- Overall in-store sales incremental lift of 2% in test markets when compared to the control markets.
- In-store sales incremental lift of 3% for post-paid and 5% for hybrid voice offers in test markets when compared to the control markets.
- Incremental positive ROI: For every €1 invested in Google Display Network, SFR received €1.2 of incremental revenue from in-store sales.