Influencing Offline, The New Digital Frontier
12.2011 | EMEA
This white paper looks at the impact of online research on offline sales. Four out of ten people prefer to research online before purchasing offline (ROPO). This seven page paper will help you understand what impact ROPO is having on your business, and how understanding the relationship between online research and offline sales will help you get under the skin of these valuable customers.
We invite you to join us in exploring this new digital frontier.