Online research, offline purchasing of mobile phones in Poland

11.2011 | EMEA

This study will help you understand the online research, offine purchasing of mobile phones in Poland.

Key findings:

  • ROPO effect is evident in the mobile phone market – more than half purchase offline after having researched online and more than two in three conduct research online before purchasing either on or offline .
  • One in five contract applications are submitted online – convenience and unrestricted availability are key drivers within this channel.
  • However, amongst the other four in five who purchase offline, face to face contact is highly valued.
  • Search engines are important tools when it comes to sourcing information – considered as useful as talking to sales staff offline, friends and family.
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