Path to Purchase for Financial Products in Belgium
4.2011 | EMEA
This study will help you understand more about how consumers in Belgium research and shop online for financial products. We looked at a variety of financial products, including: insurance, savings accounts, credit cards and pensions
- Online research prior to purchase is relevant for all analysed products; however, offline research is still predominant in the finance vertical.
- Advice from consultants at financial providers is a key information source
- 4 out of 10 online researchers start on search in order to navigate to relevant research sources