Researching and Shopping Online in Austria
4.2011 | EMEA
This study will help you understand more about how consumers in Austria research and shop online. We've looked at behaviour when researching and buying a range of products from food and drink, to clothes and TVs.
Key findings:
- Online research drives offline sales; online research prior to offline purchase is very popular across all categories (ROPO effect)
- In the online research process, search engines are the dominant tool for creating awareness and navigating to relevant sources