Online Shopping in Ireland
6.2011 | EMEA
This study will help you understand more about how consumers in Ireland research and shop online. We've looked at behaviour when researching and buying a range of products from furniture and domestic appliances, to clothes and sport equipment.
- Offline shopping is still the prevailing purchase method in the retail categories under analysis.
- Online research drives offline sales: online research prior to offline purchase is very popular across all analysed product categories (ROPO effect).
- In the online research process search is by far the dominant tool for starting and intensifying product research, regardless of category.