Shopping For Financial Products in Finland
7.2011 | EMEA
This study will help you understand more about how consumers in Finland use various information sources, including the internet, when making finance purchases.
- 94% of the Finish internet users use online banking.
- Online research impacts offline sales: ROPO effect visible for all products with with more than half of the online researchers having contracted offline
- Search top navigator tool for finance research on the internet: search is the most popular starting point for product research and provides valuable guidance to relevant online information sources.