The Role of Search in the Tech and Home Entertainment Market
11.2010 | EMEA
The objective of this study is to map the role of search in the purchasing process of Italian tech and home entertainment products.
Key Findings
- The results show that search is an important part of the customer journey, with over half using search at some point in their journey.
- This increases to nearly two thirds for those that purchase, with this group showing a significantly increased use of search. Widespread use of generic search terms throughout.
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