The Role of the Internet in Buying New Automobiles in the Netherlands
8.2011 | EMEA
This study will help you understand more about how consumers in the Netherlands research new automobile purchases online.
- The most important sources for researching a new car are dealerships, search engines and dealer websites.
- The use of online sources has grown significantly, with 2 in 5 buyers considering it the "most influential" for key milestones in the purchase process.
- Online videos play an increasingly important role; over a third of car buyers use them (and the majority say they have a positive impact).
- Thanks to the proliferation of smartphones, mobile devices are becoming an important way for car buyers to conduct research.