A Window Into Film

4.2011 | North America

This whitepaper published by our entertainment industry team looks at the evolution of home entertainment consumption through the lens of search. We uncovered these interesting insights:

  • Moviegoers searched 1.75X more per film in 2010 than in 2008
  • Queries on Google per each Netflix subscriber grew a strong 40% in 2010 as consumers continue to have a strong desire to consume film content in the home after its theatrical run
  • Search activity persists much longer than box office revenue is generated. In the first 30 days of release, 85% of box office has been earned, whereas search activity has only reached 77%
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