Research & Purchase of Automotive Aftersales Products

7.2011 | EMEA

The objective of this study was to understand how French consumers use the internet and other sources to research and purchase automotive aftersales products.

Key findings

  • The internet is a key auto aftermarket info source, which is used across the entire purchasing process.

  • Search engines are the most consulted source and plays a key role across the purchase journey.

  • Mobile searches widely used and likely to increase in future.

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