Research & Purchase of Automotive Aftersales Products
7.2011 | EMEA
The objective of this study was to understand how French consumers use the internet and other sources to research and purchase automotive aftersales products.
The internet is a key auto aftermarket info source, which is used across the entire purchasing process.
Search engines are the most consulted source and plays a key role across the purchase journey.
Mobile searches widely used and likely to increase in future.