Automotive Buy Flow Study 2009
7.2009 | North America
As market demand for cars have started to rebound in 2009, 69% of shoppers said they planned to buy cars in 2010. Learn how Americans are now approaching the automotive market:
- 84% of new buyers visited an OEM and/or 3rd party site within 6 months of purchase
- Over 60% of buyers said online video and search engine ads were very or extremely important
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