Citrix Online Uses Mobile To Reach Small Businesses

8.2011 | North America

Citrix Online developed a business iPad app and wanted to drive app downloads and generate trial registrations. With the help of agency Mediasmith and Google AdMob, Citrix effectively targeted small business owners through a mobile display campaign. Here are the results:

  • Cost per download was less than 10% of the estimated customer lifetime value, beating internal benchmarks
  • The Citrix Online app ranked top 3 in the business category within the App Store
  • The Google Display Network drove trial registrations and lead to CPAs (cost-per-acquisitions) that were 40% less than internal benchmarks
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