Digital Women in UK and DE
4.2012 | EMEA
Google commissioned GfK to help understand women aged 25-50 who buy CPG products for their household. Key findings included:
- 88% of British women use the internet and search online.
- 60% of UK women have searched online within the CPG category.
- Women who search in the category spend, on average, 20% more in store.
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