Effectiveness of a GDN Blast for TV
10.2010 | North America
Should an advertiser trying to reach television fans use a traditional portal takeover or a Google Display Network blast? This study with Compete found:
- The GDN reaches over 4x more TV fans than Yahoo's homepage.
- Over 50% of TV fans can be reached by the GDN--but not by any portal
Related Studies
-
Leveraging the Power of Video to Generate Intent ...
Fox collaborated with YouTube on one of the biggest entertainment launches of all time: Avatar. YouTube and ... Preview this Case Study
-
Effectiveness of a GDN Blast for Movie Fans
Should an advertiser trying to reach movie fans use a traditional portal takeover or a Google Display ... Preview this Research Study
-
The Impact of Online Media on TV Tune-in ...
This custom Nielsen study analyzes how online ads drove tune-in to HGTV's Design Star TV shows. Findings ... Preview this Case Study
Related Articles
-
Better together: new insights on display across screens
"For groups that saw the ad across all screens -- TV, PC, smartphone and tablet -- the ... Read on Google Mobile Ads Blog (External Site)
-
Sci-Fi That Foretold The Future
They seemed far-fetched on screen, but these movie moments fast became non-fiction. Read on Think Quarterly (External Site)
-
The Eight Pillars of Innovation
Google's Susan Wojcicki shares eight principles of innovation she's picked up between her arrival as employee #16, ... Read on Think Quarterly (External Site)
Related Videos
-
Display Ad Experiments
Display Ad Experiments
Do users convert more after being exposed to display ads? We ran 25 DoubleClick for Advertisers (DFA) experiments to find out. Test groups were exposed to display ads in 25 experiments and compared to control groups not exposed. On average, ...
-
Animal Planet's Success With Google Display
Animal Planet's Success With Google Display
Discovery Channel's innovative display ad campaign attracted millions of viewers for the River Monsters premiere.
-
Display Campaign Optimizer
Display Campaign Optimizer
An auto-optimization tool that automatically manages targeting and bidding for campaigns on the Google Display Network.
Related Trends & Insights
-
A Window Into Film
Can consumers reveal the next blockbuster hit through their search intentions? Read More
Related Tools & Infographics
-
Display Benchmark Tools
It's the million dollar question, literally: Is your campaign a success? Use these tools to find some ... Explore