From Online Display to Quaker In-Store Sales
3.2010 | North America
How successful was Quaker's "Quaker Talk" display campaign? We measured the offline impact with Nielsen and found:
- Households exposed to the campaign on YouTube and the Google Display Network purchased +9% more units of Quaker Instant Oatmeal and -8% less of private label
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Related Tools & Infographics
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It's the million dollar question, literally: Is your campaign a success? Use these tools to find some ... Explore