Google Display Network vs. Portal Takeovers for Beauty Enthusiasts
6.2011 | North America
Beauty enthusiasts are all over the web, but what's the best way connect with them? Learn from our study with Compete:
- The Google Display Network reaches 4.2x more beauty enthusiasts than the top portal homepage
- 39% of all beauty enthusiasts would not be reached through the Yahoo! homepage but would be reached via the Google Display Network each day
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Display Campaign Optimizer
An auto-optimization tool that automatically manages targeting and bidding for campaigns on the Google Display Network.