Google Display Network vs. Portal Takeovers for Beauty Enthusiasts

6.2011 | North America

Beauty enthusiasts are all over the web, but what's the best way connect with them? Learn from our study with Compete:

The Google Display Network reaches 4.2x more beauty enthusiasts than the top portal homepage
39% of all beauty enthusiasts would not be reached through the Yahoo! homepage but would be reached via the Google Display Network each day

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